Category Archives: Uncategorized

The Importance of Post Production Review

High Noon is an important film in establishing one of the first plays on the idea of a main street “draw” type duel. In the attached photo Gary Cooper maneuvers to get the drop on the bad guys at the film’s most climactic part.

HighNoonPart1.jpg

Look closely. I’m not sure when window installed Air Conditioners were invented. But I am sure that gunslingers and lawmen in the old west weren’t that familiar with them.

HighNoonPart2.jpg

FJ

Is it me? Or is it the mystery of IPA packaging?

I came across an entry in 2018 Communication Arts Design Annual. Little & Company a Minneapolis design firm appears to rank as important in the submissions in the packaging category. Work for their client, Fair State Brewing Cooperative presents another “what the…” moment. Take a look.

http://www.littleco.com/project/fair-state/

Do any of these packages even remotely indicate that there is a beer in there.

Compare that to the approach of Caroline Blanchette the art director for Stand MTL Inc. a firm in Montreal, Canada. For yogurt brand Liberté. Liberté – Kéfir

On the same page in Communication Arts, both the yougurt and Kefir packages. Well it’s clear to me. There’s some yogurt or yogurt juice in there…

If you missed Akufen’s Dada / Data, you missed something special.

I came across an article in Communication Arts that featured Akufen. Akufen is a Canadian interactive and advertising agency producing cutting edge work. Last year they created a site for the 100th anniversary of Dada.

You will do well to view and play at Dada Data.

Let me know what you think.

Celebrating 30 Years of Creativity

Looking back on thirty years of studio work is a pleasure to ponder this year.

The current iteration of this design studio focuses mainly on two dimensional art, photography and video. In 2016 FJ Studios reached a milestone that I am quite surprised to have achieved.

30YearAnniversary.png

I started a pre-press service bureau in 1986. I called it Nova Graphic Services Bureau. I enjoyed many years of productive printing press and advertising development. As technology presented stronger opportunities for progress, NGSB evolved. It accelerated in growth first as a four color art house and later into a full featured source for independent creative direction and marketing direction.

Being able to offer corporate level creative to small businesses, individual artists and writers was a unique approach. This studio was founded on the principle that all imagery still or moving, all illustration and all layout design should be unique and custom shot and certainly designed from scratch.

By avoiding stock artwork and stock photography in favor of something fresh, created entirely based on the clients perception of their place in their own market, FJ Studios, it turns out has produced quite a collection in thirty years of continual work.

Enjoy the showcase of examples right here as I continue to collect them and add to our current portfolio. Please stop by often to see what else I can uncover in the archives.

Best wishes and thank you for your continued patronage and support.
Foster Johnson

Adobe Premiere Pro CC release 2017 – New Class at the Academy

Please visit my training web site to view all of our new classes for the latest releases of Adobe Creative Cloud applications for digital cinema professionals.

http://www.sfjacadmey.com/Classes/

Learn all about;

THE ADOBE PREMIERE PRO CC INTERFACE
SETTING UP A PROJECT
IMPORTING MEDIA
ORGANIZING MEDIA
ESSENTIALS OF VIDEO EDITING
WORKING WITH CLIPS AND MARKERS
ADDING TRANSITIONS
ADVANCED EDITING TECHNIQUES
PUTTING CLIPS IN MOTION
MULTICAMERA EDITING
EDITING AND MIXING AUDIO
SWEETENING SOUND
ADDING VIDEO EFFECTS
IMPROVING CLIPS WITH COLOR CORRECTION
EXPLORING COMPOSITING TECHNIQUES
CREATING TITLES
MANAGING YOUR PROJECTS
EXPORTING FRAMES, CLIPS, AND SEQUENCES

And more!

Do you still need to learn Adobe SpeedGrade?

Sending your Adobe Premiere Pro projects directly into SpeedGrade just got easier with the 2015 release of both applications. Just use the “Direct Link to Adobe SpeedGrade…” command in the Premiere Pro File menu. Also, you now have access to the Lumetri color engine if you choose to stay in Premiere. Grading and correcting can be done without leaving your favorite editor. So the question arises, if I can color correct in Premiere using the same tools that I would use in SpeedGrade, then why do I need SpeedGrade?

MatchLookToMstrPlayHdBef
Match the late in the day sky with the early morning sky with one click.

 

After settings applied
After the “Match look to Master playhead button” was clicked.

Sometimes it’s the real estate. Color correcting and shot matching in SG is done with a dedicated user interface. The application frame is designed for the task. The same processes if handled in Premiere is done inside of a tightly packed Premiere workspace panel.

SpeedGrade has a lot more going for it than just handling those processes. Besides dedicated workspaces for pan and scan, having multiple playheads driving multiple views of the timeline is critical to matching shots with professional judgment, especially when your attempt to explain a waveform scope isn’t helping the client seated next to you.

three playheads
Three playheads control three views.

Color timing, matching and grading are jobs that require (at a minimum) some focus and a small amount of dedicated skill and understanding. Do you really want your editors spending hours on a process better suited for a program like SpeedGrade and driven by a person that understands color? As usual the choice is yours. The money, on the other hand is there to make. Having the wrong person or application trying to complete a specialized task? Well the money is there to waste. I hope it’s your money, not the client’s.

SpeedGrade Courses at my Irvine, Ca partner — Future Media Concepts

In 2015 I had an opportunity to teach a class to three members of the Third Combat Camera Squadron, United States Air Force out of San Antonio Texas.

3rd Combat Camera Divsion members
Airman Alexander Goad, Staff Sergeant Todd Holly, FJ and James Jones, Civ. Photo by Gabriel Rascon.

 

The class was at Future Media Concepts in Irvine and the course was Adobe SpeedGrade. Contact FMC today and learn the ease of the application that supports your professional workflow.